Tracking and Reporting
Built on a powerful SQL database engine and our proprietary security technology, eNews automatically tracks the reading habits of every individual subscriber through every issue.
For instance:
- how many people opened the newsletter?
- which articles did they read?
- how often was each article viewed in total?
- which readers read a particular article and when did they read them?
- did the reader use any of the hyperlinks to access additional information
An integrated reporting module allows you to view this information on-line. Alternatively, you can download it for further data manipulation.
The end of guesswork
The benefit of all this information is that you don't have to guess what interests your readers - you know! And, you can constantly tailor what you send out to ensure maximum impact.
Even better, as you now know what interests them, your sales people can make use of this information in their discussions. Or just CALL them to make an appointment or sale
Use the menu on the left to check out other aspects of the system or click here to continue the tour.
Alternatively, contact us and we'll be delighted to discuss how we can help you.