'Pro-tem' Management and Training
Micro Materials, UK
www.micromaterials.co.uk
Project:
To develop the marketing skills of the new business development manager.
Marketing Challenge:
Micro Materials is a well-established company supplying nanoindentation measurement solutions to research and analytical communities. Few pro-active marketing tools have been applied resulting in a lack of awareness in the market-place.
Target Audiences:
Scientists in academic, industrial, medical, government laboratories with a requirement for materials characterization on the nanoscale; dealer network; media.
Marketing Solution:
Through monthly consultations and direct support at specific events, NetDyaLog has provided expertise to enable the employee to develop a marketing plan to include new branding and the use of fresh communications tools (PR program and use of trackable eNewsletters).