Full Service Marketing
Meiji Techno UK, UK
www.meijitechno.co.uk
Project:
Commencing in 2004, NetDyaLog has worked with Meiji to build their presence in the competitive UK light microscopy market.
Marketing Challenge:
Meiji Techno UK is a privately-held company which exclusively distributes the Japanese-made optical microscopes of Meiji Techno through a family of specialist dealers located across the UK & Ireland. With little direct marketing for two years, the company wished to raise its profile direct to consumers and provide dealers with an increased level of sales leads.
Target Audiences:
Scientists in academic, academic, industrial, medical, hospital, government laboratories with a requirement for optical microscopes and inspection instrumentation; dealer network; media.
Marketing Solution:
With a PR-led program, Meiji increased turnover on the back of a fresh web site and regular stories and releases in print and on-line across the microscopy and laboratory focused media. This success led to working with the Japanese parent company and the US subsidiary executing a worldwide advertising program.