'Pro-tem' Management and PR
JPK Instruments AG, Germany
www.jpk.com
Project:
Assist in setting up UK direct facility (hiring, premises, market launch); write and submit PR program to scientific community to build JPK brand with particular emphasis in the UK.
Marketing Challenge:
JPK is a Berlin-based instrumentation company supplying nanotechnology solutions for the life sciences market-place. To increase sales volumes and profitability, the company has decided to launch a direct operation in the UK.
Target Audiences:
Scientists in academic, industrial, medical, hospital, government laboratories with a requirement for high resolution imaging using an AFM platform; dealer network; media.
Marketing Solution:
Commencing with a regular series of press releases, NetDyaLog is building a worldwide presence using print and on-line media. NetDyaLog is also working on improving JPK’s web traffic through targeted electronic marketing and the writing & placement of user stories.