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Public Relations

ISS Group Services, UK

www.iss-group.co.uk

Project:

ISS engaged NetDyaLog to execute a PR campaign and co-ordinate the design, content and management of a new web site.

Key Results:

  • Coordination of materials from ISS’ many distributors
  • Rewrite of content of web site to reflect emphasis on sales
  • Launch of web site incorporating excellent content management system
  • Revision and fine-tuning of content
  • Hand-over of site to ISS for in-house management

    • Marketing Solution:

    In 12 months, ISS built a solid presence as instrument suppliers in the UK microscopy and preparative equipment market. Launch of the new web site and presence at key exhibitions was combined with a direct mail campaign to clean and qualify the company’s data base.