eNews
AMG Systems, UK
www.amgsystems.co.uk
Project:
Client wished to develop a cost efficient way of keeping its 2,500 user base worldwide informed on new developments and application stories.
Process:
Quarterly newsletter developed leading on product news, contract announcements and case studies. Client's only involvement was in proof-reading final copy before distribution.
Key observations:
- Average readership 36%.
- Less than 0.5% unsubscribes.
- Every issue has taken less than 5 days from start to finish and, therefore, incorporates latest news.
- Press has picked up on the eNewsletter as a source of original case studies.
Conclusions
For small to medium sized companies operating in a global market, electronic newsletters are a very cost-effective way of keeping in touch with end users, distributors, consultants and partners.