Public Relations
Agar Scientific, UK
www.agarscientific.com
Project:
Execute PR program to scientific community to reinforce brand with particular emphasis in the UK and Europe.
Marketing Challenge:
Agar Scientific is a well-established company supplying accessories and consumables for microscopy through catalogue and web-led promotions. To help increase sales volumes and profitability, the company engaged NetDyaLog to run a pro-active PR campaign.
Target Audiences:
Scientists in academic, industrial, medical, hospital, government laboratories with a requirement for microscopy accessories and consumables; dealer network; media.
Marketing Solution:
Commencing with a regular series of press releases, NetDyaLog is building an increased presence using print and on-line media. NetDyalog has also assisted in data base management cleaning and revising lists using eTools.